Second Shot Coffee is a plan of Julius Ibrahim, a final year UCL student who intends to support the homeless in London through employment in the café. He will train and employ the homeless to the coffee shop once the £75,000 is attained through the Indiegogo crowdfunding campaign. Second Shot will have a positive impact on the society as it will satisfy the consumer needs and assist the homeless in London to get accommodation. The shop will be located in East London either Old Street or Hoxton aimed to help thousands of homeless people in the area The coffee shop intends to improve the welfare of the society where one can pre-pay for food for some in need, Second Shot will be handling free food after closing hours and come up with a social hub for donating to the homeless in London. Training and development of the homeless to become Second Shot employee with a wage of £9.15 per hour will positively impact the society in London.